The Intro

A film’s intro is the production company’s logo in motion: a roaring lion, searchlights, a boy fishing, whatever. It’s impressive, but does it work with a slide show?

Movies usually last at least an hour and a half. Their intros are often no more than a half minute. (At most, the intro takes up a mere 1/180th of the film.)

Television shows also have intros, but to the actual show, not the production company. (A television show is not a movie.)

In spite of being able to include video, a slide show is a collection of still shots. (A slide show is not a movie, nor is it a TV show.)

Given the above statements, is it really good practice to use a movie-style intro to a slide show? (Insert your answer here.)

Intros can work with slide shows, but their length needs to be proportionate to the length of the show. Also, they should introduce the subject of the show, not you.

Even if you’re producing shows as a business, your logo is probably best left for last. Impress everyone with the show, leading them down the garden path to your name and contact information. There will, of course, be times when you must identify the business first, but do it quickly, perhaps interspersing your name throughout. Why? Because your focus needs to be on the customer, not yourself.

Conclusion: It’s a slide show, not “Gone with the Wind.”

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Published in: on April 7, 2010 at 10:03 am  Comments Off on The Intro  
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